Your reputation is built on the quality of your work. Your marketing should attract homeowners who value it. RPM builds the strategy, search and AI visibility, website, follow-up and measurement that help you win more of the projects you want.
Measured from first search to signed contract
Whole-home, additions, premium kitchens and baths, and design-build work done to a high standard.
Your estimators' time and your margins matter too much to spend on price shoppers.
You want marketing, sales and measurement working together, not ten disconnected tactics.
If you're looking for shared, low-cost leads, RPM probably isn't the right partner. We say that up front so neither of us wastes time.
A full calendar isn't enough if your team spends it chasing price shoppers, quoting low-fit jobs, or wondering which marketing produced the work. None of that means you've done anything wrong. It means your marketing was never built around the projects you actually want.
“Your best clients aren't always the ones who fill out the most forms.”
Site visits and detailed quotes for homeowners who were never going to sign at your price.
Great when they come. Impossible to forecast crews, capacity or next quarter's backlog from them.
Right-fit homeowners slip away between the first form and the first real conversation.
Reports full of clicks and impressions, but no clear line from a campaign to a signed project.
We’ve watched great remodelers lose projects to firms that were simply easier to find and easier to trust online. That’s not a craftsmanship problem. It’s a marketing system problem, and it’s fixable.
RPM exists for firms that do excellent work and want the right homeowners to know it. We focus on one industry, one kind of client and one goal: more of the projects you actually want to build.
From the first search to the signed project, your marketing should work as one system. We start with the work you're trying to win, then build the visibility, conversion and follow-up around it.
Project mix, minimums, priority markets and the capacity your crews can actually take on.
Search, AI answers, your website, portfolio, content and reviews, all saying the same clear thing about your firm.
Focused conversion, early qualification and fast, consistent follow-up so good inquiries become booked consultations.
Track each source to consultation, proposal and signed project wherever the data allows, then put budget where it performs.
Most engagements start with a Profit Growth Blueprint: research, a 90-day prioritized roadmap and a measurement plan, before anything gets built.
Explore the RPM SystemWe connect visibility, conversion and follow-up so more of the right homeowners become qualified remodeling conversations.
Show up where affluent homeowners research, in Google and in the AI tools they now use to build a shortlist.
Make the quality of your work obvious, and make it clear why you're worth what you charge.
Qualify earlier, respond faster and give your sales team more productive consultations.
See which campaigns, channels and markets produce qualified pipeline and signed contract value.
Homeowners planning a six-figure renovation now ask AI tools to research firms and compare reputations before they ever call. Without clear signals, AI flattens every remodeler into the same description. We make sure it understands what sets you apart: your process, craftsmanship, project types, service area and reputation.
“Who's the best design-build remodeler near me for a whole-home renovation?”
Example questions only. We test real buyer questions for your market during a review.
Our north-star metric is qualified pipeline and signed project value sourced by marketing. Traffic and rankings are useful diagnostics. They aren't the result.
An exceptional real-world reputation that was almost invisible online, and no consistent way to generate leads to fuel growth.
ReCraft Home Remodeling · Portland, Oregon
Results delivered by the Outsourced Marketing Inc. team behind RPM. Individual results vary by market, starting point and investment.
We specialize by business model and project quality, not by a single trade or city.
Longer, high-consideration sales cycles that span design and construction. You need homeowners who value the process, not just the price.
Premium kitchen, bath and whole-home firms where the founder still sells and most work still comes from referrals.
Multiple crews and markets, longer sales processes, and a real need for CRM visibility across all of it.
Remodeling or renovation, we speak both. We work with firms across the United States and Canada, use the language your homeowners actually search with, and quote in the currency you work in.
A focused 25-minute conversation about your project mix, your lead sources and where good opportunities slip away.
A clear, prioritized 90-day plan for visibility, conversion and measurement, built around the projects you want.
We build and run the system with you, and report on what turns into signed work.
The Profit Pipeline Scorecard is 12 questions across the four parts of your pipeline. It takes about five minutes and shows where your marketing is strong and where good projects are slipping through.
You choose whether we follow up. Your answers stay private. See our privacy notice.
Do you know exactly which projects you want, and which to turn down?
Can the right homeowners find you, and do they trust what they see?
How fast and how well do good inquiries become consultations?
Can you tie a signed project back to where it started?
The Profit Pipeline Review is a focused conversation about how your marketing attracts, qualifies and converts the work you want. It's practical, it's specific to your firm, and it isn't a sales pitch in disguise.
Video call, booked in your time zone
Gaps we see, explained plainly
Whether deeper work makes sense
“We are in the competitive home improvement market but continue coming out on top thanks to their marketing system. Our competitive advantage!”
You didn't build a remodeling business to compete for every low-budget lead. We respect the craftsmanship. Our job is the marketing and commercial system that supports it, so you can grow with more confidence.
November 11, 2026 · 5 min read
Cheap leads that never sign are the most expensive leads you can buy. Here's how to calculate cost per signed project, and how it changes your marketing decisions.
November 11, 2026 · 5 min read
Google Ads brings inquiries quickly; SEO builds visibility that lasts. Here's how premium remodelers decide which to start with, and when to use both.
November 11, 2026 · 6 min read
Before they call anyone, more homeowners are asking AI tools which remodelers to consider. Here's how those answers get built, and what it takes to be named.
Something we haven't covered? Ask during your Pipeline Review.
Yes. RPM works with premium remodeling, renovation and design-build firms in both countries. We use the language your homeowners use, remodeling in the US and renovation in Canada, and we quote in the currency you work in.
Established firms doing roughly $2M to $15M a year in whole-home, addition, premium kitchen and bath, or design-build work. Smaller firms with real capacity to grow, and larger multi-market groups, can also be a fit.
No. Lead volume is a secondary metric. We build the strategy, visibility, website, follow-up and measurement that turn the right homeowners into qualified consultations and signed projects.
Often, yes. We review what you have first. If your site or CRM can do the job, we improve it rather than replace it.
We track each inquiry from its first source through qualification, consultation, proposal and signed contract in your CRM, then report what each channel contributes. Where the data cannot support an attribution, we say so.
Publish detailed project pages, keep your firm's information consistent everywhere, earn detailed reviews, add schema markup, and build authority through awards, press and industry listings. That is the work behind our AI visibility service.
A focused 25-minute conversation about your project mix, where your inquiries come from, where good opportunities get lost and how you measure results. You leave with the top gaps we see and an honest view of whether deeper work makes sense.
Start with a practical review of your visibility, lead quality, follow-up and pipeline.
25 minutes. No obligation. We only use your details to follow up about your review.
